Applebee’s is using an hour-long autonomous sensory meridian response (ASMR) video featuring the sounds of a variety of meats sizzling on a grill, according to information provided to Marketing Dive.

Since then, The Pokémon Company has released a small handful of others, spaced out over several months each time. There's one that's a whole hour of just Bulbasaur wandering around a little forest, a ...