Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Needham & Company upgraded AppLovin stock to Buy from Hold and set a $700 price target in a research note Monday.

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

The update came days after ByteDance, TikTok's Beijing-based parent company, spun out a new US TikTok entity as part of a federal agreement designed to ease ...

ChatGPT may soon serve up ads for products it thinks you’d like to buy.