You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–April 15, 2016– Infer Inc., a leading predictive sales and ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...