Albertsons on cracking retail media’s hardest problem: proving what happens in store

It’s a neat encapsulation of Monahan’s broader argument: if retail media is going to ask brands for deeper commitment – across onsite, offsite and in-store – then the network has to “put its money ...
Business Wire

Albertsons Media Collective™ Launches Incrementality Measurement to Prove True Media Impact of In-Store Campaigns and Plans Expansion

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced in-store incrementality measurement that delivers true ...
MediaPost

Albertsons Aims To Show What In-Store Ads Actually Deliver

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
Marketing Dive

Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

Albertsons’ retail media arm, Albertsons Media Collective, today introduced a new in-store incrementality measurement in an effort to solve for one of retail media’s most persistent challenges, per a ...
KRQE Blogs

Albertsons recalls five store-made deli items over possible Listeria contamination

NEW MEXICO (KRQE) – Albertsons Companies has voluntarily recalled five store-made deli items supplied by Fresh Creative Foods that have been sold in multiple states, including New Mexico. The recalled ...
USA Today

Albertsons recalls deli items over listeria risk. See the 15 states impacted.

Grocery chain Albertsons has recalled multiple deli items, including pasta and grilled chicken, sold at retailers in 15 states due to a possible listeria contamination. According to Albertsons, the ...