Capsule toys have become a multi-million-dollar craze in cute-obsessed Japan. The industry is now worth an estimated 30 billion yen ($265 million), with the fastidious attention to detail in the toys.
No longer catering only to children, a store in Tokyo's Harajuku district offering about 1,700 capsule toy dispensers on its two floors drew Jo Hyeon-jeong in a recent day. The 25-year-old South ...
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Capsule toys evolve, captivate both kids, adults in Japan, with market size exceeding $780M
TOKYO -- The capsule toy market in Japan has seen a drastic growth -- topping 120 billion yen (about $784 million) in fiscal 2024 -- roughly triple what it was four years prior. Known affectionately ...
The head offices of Kitan Club strike one as more toy shop than corporate outpost. Visitors are greeted at the main entrance by life-size figures of a shoebill and a gorilla, and toys great and small ...
"Gashapon Department Store Ikebukuro Sohonten," a capsule toy specialty store, is seen in Tokyo's Toshima Ward, Aug. 1, 2025. (Mainichi/Reina Kamoda) TOKYO -- The capsule toy market in Japan has seen ...
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