Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Amazon has begun shrinking the number of items it sells under its brands as regulatory pressure grows against the company. Amazon’s private-label business efforts account for a notable share of the ...

Amazon’s in-house brands are struggling to keep sales numbers up, and executives are considering scrapping that side of the business altogether. They’ve already told the private-label teams to order ...

Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...

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Amazon.com Inc. has considered abandoning its private-label business as a peace offering to regulators, according to a person familiar with the matter. The company’s growing set of house brands is at ...