The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

BMW's new logo debuted on the iX3, but this year it makes its way to every model.