Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...