These days, the labels people associate with fashion extend far beyond price tags and brand names. Styling trends popularized on social media can foster a restrictive mindset when it comes to ...

A fresh look at runway color trends, examining how fashion week colors evolve into cohesive seasonal palettes seen beyond the ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...

A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

Color theory clothing made simple. Find your perfect palette, match colors to your undertone, and build outfits that work.

Hi! I'm Shelby, and if you ask anyone about my fashion choices...they'll probably tell you I wear a lot of black. Shelby Heinrich My affinity for black clothing doesn't just come from the fact that it ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...

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