To evaluate creativity fairly across humans and machines, the research team used multiple methods. The primary tool was the Divergent Association Task (DAT), a widely used psychological test that ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

"You are a fish, you must escape the kitchen." ...

At the end of January, Google revealed Project Genie - their new experiment to have generative AI create explorable interactive worlds.

GenAI and predictive AI battle for resources, but even as the overwhelming attention focuses on genAI, enterprises are still ...

This Safer Internet Day, WebWise are inviting parents, educators, schools, and young people to consider how AI shapes online ...

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

Project Genie is the new AI from Google DeepMind, and its world creation has got investors scared, but it’s still a long way off from wrecking the video games industry.

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes ...

I question the idea that this generation of AI replaces (or even approximates) human creativity. But: I've always been fascinated by the vital role of technology in enabling human creativity - AI ...

Overview: Generative AI is rapidly becoming one of the most valuable skill domains across industries, reshaping how professionals build products, create content ...