'Tis the season for wrapping, sending and giving holiday gifts to family and friends. This year, make your wrapping and packaging as memorable as the gift itself. With these simple, easy tips, you can ...

In the world of classic sports cars, those with air-cooled engines are prized by many because they're lighter and have fewer parts than more traditional, water-cooled, ones. That "less is more" ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. While many marketers clamor to incorporate ...

Baralan’s use of PolyJet technology enables intricate, multi-color, multi-effect designs directly on bottles and containers, overcoming traditional manufacturing constraints and giving cosmetic brands ...