Businesses are increasingly adopting Data Clean Rooms, secure digital spaces enabling data collaboration without exposing ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Snowflake's new CEO invests $5 million in company stock amid former CEO's departure attributed to Databricks competition. Former Snowflake CEO's exit reportedly linked to pressure from Databricks, ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Data cloud company Snowflake today announced it has signed a definitive ...

LiveRamp (RAMP) recognized for extensive partner network, interoperable architecture, and native activation SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

Google Cloud today unveiled a preview of data clean rooms in BigQuery that will enable companies to share sensitive data while protecting security and privacy. Customers can create new data clean ...

SAN FRANCISCO--(BUSINESS WIRE)--Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for ...