This overview examines the interdisciplinary field of traffic sign comprehension and design, highlighting the vital role of ergonomic principles, cross-cultural considerations and human cognitive ...

SAN ANTONIO — They are at the heart of our roadway system, but what does it take to make a traffic sign? We stepped inside the City of San Antonio Sign Shop to meet the people behind those lifesaving ...

One way to improve how drivers react to street signs? Make them look more dynamic. A group of researchers from the University of Michigan and Brigham Young University used eye-tracking technology to ...

Traffic signs have to communicate crucial information quickly and simply, to anyone who might be on the road. They use letters and numbers to lay out information in plain language but they also use ...

Cars are getting smarter every day — whether assisted by A.I. or equipped with advanced safety sensors like backup cams — but these advancements have done little to actually prevent traffic accidents.