A new testing protocol to gauge the protective qualities of ecommerce packaging has been released by the International Safe Transit Association (ISTA) to help retailers, brands and their partners ...

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Google’s John Mueller re-posted the results of an experiment that tested if ecommerce sites were accessible by AI Agents, commenting that it may be useful to check if your ecommerce site works for AI ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...