Let's face it -- our attention spans have all gone to bits. Studies have warned us for years: a 2015 Microsoft study said our attention span was down to eight seconds, and it hasn't improved since. We ...
Across Asia, a new storytelling phenomenon has reshaped the way audiences watch and connect. The short-form drama model, which is comprised of ultra-short, serialized dramas designed for vertical ...
Storytelling helps e-commerce brands connect emotionally with customers by communicating values, purpose, and real-world use cases beyond product features.