The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar ...
American Eagle Outfitters is testing a screen-powered service that helps in-store shoppers find additional clothing styles and sizes without leaving the fitting room. The interactive dressing rooms ...
NEW YORK, Jan. 12, 2026 /PRNewswire/ -- Crave Retail, the engagement and insights platform that powers the digital layer of physical retail, will demonstrate its smart fitting room and storewide ...