As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

There are endless cleaning tips out there, some helpful, others not so much, so it can be tricky to know where to start. From kitchens to bathrooms, living rooms to bedrooms, the list of chores (and ...

If commerce media has earned a reputation as the most measurable part of modern marketing, clean rooms are a big reason why.

Drawing from the experience Consumer Reports experts have picked up from their own home cleaning duties, we’ve found that cleaning a living room doesn’t have to be an all-day affair. From wiping down ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent. Clean rooms ...

Laundry rooms are often one of the most neglected spaces in the home, despite being used so frequently to clean things. Learning how to clean your laundry room well will help turn unpleasant chores to ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

“A correctly implemented clean room development process can reduce the possibility of infection significantly, if not entirely.” There are often situations where a company has come into contact with ...