Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enhance research, and learn about the ...

Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries. Keyword research can be a lot like lawn ...

Given a choice, who would you prefer coming to your website – millions of visitors who’ve se arched for generic keywords in your sector, or a few thousand whose search terms are much more precise? Of ...

What is a keyword modifier? A modifier is a word that in combination with your core keyword creates your long tail strategy (definition by Dan Thies). Most often a thematic modifier can be: a word of ...

Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also ...

Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth. Keyword research is a cornerstone of SEO success, but many ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

Don't rely on existing target keyword demand. Create your own. Sound advice from Erik Daffron, who believes building the hill, rather than climbing it, returns better results (his analogy, not mine).