Business text messaging has continued to affirm its role as a staple in customer engagement. The question we continue to face is: Which strategy is most effective? Historically, short codes served as ...

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

If you're in multiple text threads with different people in your life - your siblings, your partner, your kid's teacher - it can be hard to stay on top of all of the messages. Who should you respond ...