Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

Web search leaders Google, Yahoo and Microsoft are working together to standardise HTML markup codes via the Schema project, with the aim of delivering more relevant results on their search engines.

Want to improve your appearance in search results? Then you need to know how to implement schema markup. Schema provides the immediate benefit of enhancing the aesthetic of your search results and ...