A sales promotion is a short-term marketing strategy designed to stimulate interest in a product or service. Small-business owners can make use of sale promotion techniques for purposes such as ...

While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy. Advertising has to do with building brand recognition ...

Businesses typically use consumer sales promotions as an incentive for consumers to purchase a particular product or service or to strengthen brand awareness. Consumer sales promotions may involve ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...