To increase conversions on your e-commerce site, you must consider the user experience. Driving website visitors to the checkout page is challenging enough, but additional complications can cause ...

Opinion polarization is often considered as the primary driver of social friction, leading to exhaustive efforts to force a ...

Even the strongest brands can lose customers when the buying process becomes confusing, slow or unnecessarily complicated. From unclear next steps to impersonal systems and delayed follow-ups, ...

You feel it in your gut the moment a guest slows down at the menu. The shoulders tighten. Eyes dart. That spark of curiosity ...

When Meyer Levin Middle School for the Performing Arts in Brooklyn, N.Y., recently adopted a new literacy platform, teachers quickly alerted leadership that the program was not user-friendly. “To use ...