MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...

View the full release here: "As tracking and re-targeting become more complex, the opt-in stands out as one of the few moments when a brand can earn a direct relationship - with permission," said ...

Graham Cluley is an award-winning security blogger, researcher, podcaster, and public speaker. He has been a well-known figure in the computer security industry since the early 1990s when he worked as ...

Intuit Mailchimp has unveiled a refreshed popup forms experience featuring mobile-first designs. Now in beta, the new popup forms feature is accompanied by an ad campaign titled “Popup Like It’s Hot.” ...

The new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration ...

ANZ consumers are the least likely to opt into brand emails and SMS among surveyed markets, forcing retailers to rethink how ...

Intuit has started rolling out a suite of new Mailchimp product updates aimed at helping e-commerce businesses better connect ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-cus ...