A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

With so many channels now available to brands, it’s no wonder clients are often confused about which way to go when it comes to designing the right program. No doubt, in 2023, it will take an even ...

A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are other ...

In the PR industry, we know that the definition of “public relations” can change from firm to firm, year to year. PR is constantly evolving, and so are industry practices. At Ideas That Evoke, we have ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...