A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

Marketing can be one of the most challenging aspects of building an early-stage startup. Without a large budget or a well-established brand, reaching customers and gaining traction is an uphill battle ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...