Crafting the perfect survey question isn’t just about what you ask; it’s also about how you ask the question. The types of questions you decide to use can have a major impact on the insight you’re ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...