This time around, I spent a week staying up late to read every beauty blog and watch every YouTube tutorial I could find before heading to Ricky’s to get started. Now let my time suck be your gain.

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At this point, rainbow hair color is more than just a trend; it's grown into a category of its own. Now it's just as common to see someone rocking pastel or neon hair as it is blond or brown. It's ...

Breathtaking rainbow colored hair has definitely been tickling our color fancy as of late. But while unicorn and mermaid colored hues may look irresistible on social media (just look at the rainbow ...

This technique is a riff on the now-classic ombré hair highlighting technique. Instead of your natural color gradually lightening towards the tips, however, your strands shift to a rainbow hue. This ...

WEST CHESTER, Pa. -- There's hair color, and then there's rainbow hair color! In West Chester, you'll find a beauty salon that is raising the stakes on hair coloring. The color or colors you choose ...