Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized that with the right frequency and messaging, it can be a highly effective method of ...

AT&T Wireless today introduced a bulk Short Messaging Service (SMS) program designed to allow enterprises to send large volumes of 140- to 160-character messages to targeted customers or groups of ...

GUEST OPINION: In an era of instant communication, where user attention spans are mere seconds, speed and message effectiveness are paramount. For businesses aiming to reach a broad audience swiftly, ...

SMS marketing can be a very effective way to engage with customers. However, there are a couple of hurdles that you must overcome, including complying with the CAN-SPAM Act, making sure your messages ...

Bulk texting, also known as mass text messaging, is a popular communication service that is used by businesses across the world for the purpose of marketing and promotion. It is an effective and ...

India’s mobile penetration, with over 1.2 billion subscribers, makes bulk SMS an unmatched channel for businesses. SMS boasts a 98% open rate, with 90% of messages read within three minutes, far ...