Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

SRAM may be developing a new electric mountain bike motor system, and we may even see it – or a shroud covering it – later this year. The recent Enduro World Series 2022 team roster announcement ...

A gold-themed, Red Bull livery-adorned race bike worthy of a double Olympic champion ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

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Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...