To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

This is a preview. Log in through your library . Abstract By acknowledging the inherent antagonism between strategic planning and the structure and function of hospitals, and explicitly integrating ...

A preoccupation with immediate issues can result in a small businesses losing sight of the importance of planning for long-term business goals and objectives. The first step in management refers to a ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

Expertise in CMC (chemistry, manufacturing, and control) ensures the appropriate manufacture of a pharmaceutical or biologic by coordinating material characterization, formulation development, and ...