Every small-businessman or woman is aware of a painful truth: You have to spend money to make money. Funds that have already been spent, whether for labor, equipment, supplies or any other aspect of ...

Ahab hunting down Moby Dick. Wile E. Coyote chasing the Road Runner. Learning Latin. Walking over hot coals. Standing in a ...

What happens when an entrepreneur realizes their project isn't delivering? It can create a crossroad between perseverance and prudence—the point where passion meets pragmatism. The resulting decision ...

As some Republicans express buyer's remorse about Donald Trump's selection of J.D. Vance as the “worst choice” for vice president and Joe Biden ditches his stubbornness about staying in the 2024 ...

It sounds like a term you’d encounter in a stuffy finance textbook, but trust me, understanding sunk costs can make or break your entrepreneurial journey. By the way, even some financially-savvy ...

Ducharme is a contributor to TIME. Ducharme is a contributor to TIME. If you’ve ever let unworn clothes clutter your closet just because they were expensive, or followed through on plans you were ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Unhappy relationships are an unfortunate reality for many.

A Reflection for Tuesday of the Third Week of Advent Which of the two did his father’s will? Find today’s readings here. The sunk cost fallacy is a theory that posits that we keep going down a path ...