Opinions expressed by Entrepreneur contributors are their own. Targeted marketing is nothing new. Many businesses use acquired data to target advertising and awareness toward a specific audience group ...

More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation's ...

Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ...