Ads on Threads will roll out gradually to users over the coming months, Meta says.

Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

Threads, which recently crossed 400 million monthly active users, will start showing ads to all users globally next week.

Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, ...

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is ...

Meta launched Threads in July 2023 to compete with Elon Musk's X, formerly known as Twitter.

While X is still the microblogging champion in web browsers, multiple reports are making Threads' ascent seem durable and ...

Meta’s Threads is pulling further ahead of Elon Musk’s X on mobile, based on recent estimates from analytics firm Similarweb, ...

After launching almost three years ago, Meta’s Threads is now reportedly attracting more daily mobile users than rival ...

Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

It's worth noting that this development doesn't mean your Threads feed will be full of ads starting next week. The tech giant ...

Meta is expanding Threads ads globally next week, giving advertisers new ways to reach its 400M+ users.