Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Have you tried using the Information Visualization Process with some of your data? Have you applied the process with some of the Tools that I introduced? Or any other visualization tool? Today’s topic ...

Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick. Data is best understood when presented ...