Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest evolution in ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Inside a lab in Billund, Denmark, down the road from a Lego factory that makes around 100 million bricks and other toy pieces every day, dozens of materials scientists and engineers are working on one ...

Just when you thought you had seen it all, Crocs has taken its clog system to the next level with LEGO. The new collaborators ...

Both sets come with an idea sheet to help you get started, though you’re free to build pretty much anything, as you’ll find bricks in a variety of shapes, sizes, and colors. The Lego Classic Large ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...