Visual merchandising (VM) is quite hard to explain. When I say that I work for a store or I name a fashion brand, people think I’m a sales assistant. So I say that I do styling in the store: we design ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

We all know the power that a well-designed shop window can hold over us; in one glance, you can be transported into a different world. Behind the glass, the season's "must-buy" products come alive ...