Forbes contributors publish independent expert analyses and insights. Brad Adgate is a high-profile media and advertising consultant Sep 19, 2024, 10:44am EDT Sep 19, 2024, 11:52am EDT LOS ANGELES, ...

Editor’s Note: A version of this article first appeared in the “Reliable Sources” newsletter. Sign up for the daily digest chronicling the evolving media landscape here. Netflix is rebuilding the ...

The rise of streaming services like Netflix, Max and Disney+ was supposed to kill off cable. But something funny is happening on the way to the future: Streaming is starting to look a lot more like ...

Streaming companies are turning to bundling as a strategy to retain subscribers amid the industry’s post-pandemic slump. The revival of bundling is also beginning to disrupt sports TV. People tired of ...

When YouTube TV launched in 2017, it was like manna from heaven for disgruntled cable subscribers. At just $35 per month, Google’s video empire launched a streaming service that invited a large number ...

On 30 Rock, Liz Lemon’s terrible sometime-boyfriend Dennis Duffy, a.k.a. “The Beeper King,” insisted the pager business would boom again because “technology’s cyclical.” Every idea Dennis espoused was ...

Streaming, once thought to be the antidote to cable, is starting to look more and more like the good old-fashioned cable bundle. As streaming has gotten more expensive and confusing over the years, ...

A new streaming bundle made up of Disney+, Hulu and Max is coming to the US market. The offering, harking back to a traditional cable TV package, will be available from this summer, parent companies ...