ChatGPT to show ads under answers at rates rivaling Super Bowl broadcasts

ChatGPT shows ads under answers at rates rivaling Super Bowl broadcasts, challenging advertisers to justify every impression ...

Businesses can save money on ads by using AI—as long as they avoid these 3 things

A Columbia Business School study says AI ads on average garner more click-throughs, providing they don’t ‘look like AI.’ ...
CNBCTV18

AI-generated ads as effective as human-made ones, shows global reseach

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

AI ads that hide artificial origins ‘outperform human creative’

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...

Taboola: AI Ads That ‘Don’t Look Like AI’ Match Human Creativity

A new study conducted by Taboola, in collaboration with university researchers, has found that AI-generated ads match human ...

Harvard-backed study of 500 million ad impressions finds AI creativity matches human performance

A large-scale academic study conducted by researchers from Harvard University, Columbia University, the Technical University of Munich, and Carnegie Mellon University has found that ...
Search Engine Roundtable

More Studies Show AI Overviews Harm Google Click Through Rates

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...