Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Affiliate marketing keeps pulling in new faces — and for good reason. When done right, it offers real flexibility and real income, without needing to reinvent the wheel. Major companies rely on it ...

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

When asked about the importance of such discussions, Shams Raza, Manager at the Marketing 2.0 Conference, reviewed, “We got to know some really important strategies through this session! It is clear ...