The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Diageo India’s Chief Marketing Officer Ruchira Jaitly, and Vice President-Marketing Varun Koorichh speak to e4m on the shift ...

The unprecedented health of major racing carnivals around the world was the focus of session three on day one of the 41st ...

A 3-hour 32-minute film, barely any traditional promotions, yet record-breaking box office numbers, how did Dhurandhar pull ...

Research suggests that around 6 in 10 B2B buyers now prefer to complete most of their buying process without speaking to a sales rep. That confirms what many of us are already seeing: Digital paths, ...

Ratanjankar, Senior VP at Reliance Retail, explains how customer-centricity and data-driven personalization are reshaping ...

Budget mixer grinders often promise a lot, but not all deliver. Some struggle with chutneys, others overheat quickly. Here's what actually works for everyday dry and wet grinding.

Vestis Corporation (NYSE:VSTS) Q1 2026 Earnings Call Transcript February 10, 2026 Vestis Corporation beats earnings expectations. Reported EPS is $0.1, expectations were $0.06. Operator: Thank you for ...

Sri Lanka may give the world another refreshing hot beverage, this one brewed from some of the country’s most iconic spices, that could, in time, match the country’s best-known export, tea, thanks to ...

This is according to Jerold Mande, a nutrition expert who happens to be my shopping companion for the day. That a snack food ...

Global corn stocks hit 11-year low as demand surges. Expert Matt Bennett advises patience over panic selling, citing weather risks and export demand.

Duck Donuts, a 162-unit franchise specializing in hot, made-to-order donuts, is taking steps to improve franchisee profitability and accelerate new unit development.