Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

TikTok continues to be one of the fastest-growing social media apps worldwide in 2025 and by early 2025, it had reached ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Building customer trust. AI transparency builds customer trust by making sure systems are fair, equitable and clearly explainable. Ethics in AI. Ethical AI prioritizes human rights, privacy and ...

Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Many retailers rely on data to drive business growth—but as privacy concerns grow and cookies phase out, adopting a responsible approach to collecting first-party data and respecting customers’ ...

Retailers today face a major shift in understanding and reaching their customers. As third-party cookies fade away and browser privacy restrictions tighten, they are faced with the harsh reality of ...