BestMediaInfo maps the ripple effects on ad budgets and micro-monetisation as JioHotstar plans a micro-drama rollout by early 2026 to scale the format quickly ...
Now that short soapy series coming out of Asia have caught the eye of major American studios and streamers, production on ...
BeLive Holdings ( (BLIV)) has shared an announcement. On December 4, 2025, BeLive AI Studios, a subsidiary of BeLive Holdings, entered into a memorandum of understanding with NewUnivers Inc. and ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Native, the personal care brand marketed by Procter & ...
India embraces micro drama format, seeing rapid evolution India’s micro drama (or vertical video) industry is a fast-moving and evolving market with, as yet, few clear winners, delegates at Waves Film ...
The two main stars of Netflix’s 2024 Christmas rom-com “Hot Frosty” have reunited for a festive microdrama with a twist. Lacey Chabert, 43, and Dustin Milligan, 40, played widow Kathy Barrett and Jack ...
Maybelline Reunites Lacey Chabert & Dustin Milligan in New 5-Part Microdrama: "Maybe This Christmas"
Reuniting the fan-favorite co-stars, "Maybe This Christmas" delivers a playful twist on holiday romance while spotlighting Maybelline's award-winning Instant Eraser as the ultimate "holy grail" ...
EXCLUSIVE: Eris Talent Agency is expanding its footprint in the vertical content universe, with the launch of a specialized division representing talent in the microdrama space. The agency formalized ...
British director Dan Löwenstein, known for vertical dramas like ReelShort’s “Pride & Prejudice,” is set to direct and produce a new and as-yet untitled U.K.-made microdrama currently in development ...
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